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17770 Center Road

$2,999,999
17770 Center Road, Traverse City, MI 49686
17770 Center Road

17770 Center Road

$2,999,999

Harbor View Nursery & Lavender Farm represents one of the most distinctive commercial agricultural opportunities in the Midwest! A fully operational, multi-revenue agritourism destination with 25 years of brand equity, an established customer base, and irreplaceable positioning on one of Northern Michigan's most sought-after land corridors. The Asset Situated on 46.52 acres along Center Road on the Old Mission Peninsula, Harbor View occupies a location that is as strategically valuable as it is visually stunning. The Peninsula shares the 45th parallel with Provence, France, the world capital of lavender, offering ideal growing conditions that cannot be manufactured or moved. Eight distinct lavender varieties span the property's rolling fields, forming the agricultural backbone of an operation that has compounded in brand value over two decades. Revenue Streams The business generates diversified income across multiple channels, reducing single-source dependency and providing a new owner with immediate cash flow from day one. The on-site farm store retails 50+ proprietary lavender-based products, including essential oils, culinary blends, and handcrafted goods, to a loyal and growing customer base. A productive cherry orchard contributes seasonal agricultural income, and an established mulch operation adds another revenue layer independent of lavender's harvest cycle. The Residence A 4-bedroom farmhouse with original wood floors anchors the property, offering an owner-operator the rare ability to live where they work or to evaluate the structure's potential for expanded hospitality use, subject to applicable township approvals. The Intangible Value 25 years of operating history have produced something no capital expenditure can buy outright: a recognized brand, a repeat visitor base, and destination status within Northern Michigan's agritourism economy. Comparable operations of this scale, tenure, and location simply do not exist.
Erica Foerster
Erica Foerster Contact

Features & Amenities

Interior

Total Bathrooms 2

Exterior

Water Source Private
ROOF Asphalt
Lot Features Freestanding
Parking Parking Lot
Heat type Forced Air, Propane
Air Conditioning Central Air
Sewer Private Sewer
Substructure Block, Stone
Disability Features None

Area & Lot

Status For Sale
LIVING SPACE 16,670 Sq.Ft.
LOT SIZE 46.54 Acres
MLS® ID 1945325
Type Commercial
Year Built 1892
Neighborhood Traverse City/Grand Traverse

Financial

SALES PRICE $2,999,999
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Traverse City/Grand Traverse

Traverse City/Grand Traverse

Here is downtown Traverse City the "Hub" of NW Michigan

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